UTM Builder — UTM parameters are small text tags you append to a URL so your analytics tool can tell exactly where a visitor came from: which email, ad, social post, or newsletter sent them your way. This builder takes a normal link and turns it into a fully tagged campaign URL in seconds.
Your URL and campaign details are processed entirely in your browser. Nothing is sent to a server.
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What is utm builder?
UTM parameters are small text tags you append to a URL so your analytics tool can tell exactly where a visitor came from: which email, ad, social post, or newsletter sent them your way. This builder takes a normal link and turns it into a fully tagged campaign URL in seconds.
Every link is built locally in your browser, so there is no risk of your campaign data being logged by a third-party tool. Paste the finished URL into your emails, ads, or posts and watch your sources separate cleanly in Analytics.
How to use it
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Enter the destination URL
The full address of the page you want to track, including https://.
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Fill in your campaign details
Source (e.g. newsletter), medium (e.g. email), and campaign name (e.g. summer_sale) are required; term and content are optional.
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Copy the tagged URL
The builder produces a ready-to-use link with all UTM parameters appended.
Examples
Tag an email campaign
A newsletter link that separates email traffic from every other channel.
https://example.com/shop
Result: https://example.com/shop?utm_source=newsletter&utm_medium=email&utm_campaign=july_sale
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Last reviewed: 2026-09-24