# UTM Builder

> Add UTM campaign parameters to any URL so you can track traffic sources accurately in Google Analytics.

URL: https://uttir.com/utm-builder
Categories: seo-tools, developer-tools
Privacy: Your URL and campaign details are processed entirely in your browser. Nothing is sent to a server.

## About

UTM parameters are small text tags you append to a URL so your analytics tool can tell exactly where a visitor came from: which email, ad, social post, or newsletter sent them your way. This builder takes a normal link and turns it into a fully tagged campaign URL in seconds.

Every link is built locally in your browser, so there is no risk of your campaign data being logged by a third-party tool. Paste the finished URL into your emails, ads, or posts and watch your sources separate cleanly in Analytics.

## How to use

1. **Enter the destination URL** — The full address of the page you want to track, including https://.
2. **Fill in your campaign details** — Source (e.g. newsletter), medium (e.g. email), and campaign name (e.g. summer_sale) are required; term and content are optional.
3. **Copy the tagged URL** — The builder produces a ready-to-use link with all UTM parameters appended.

## Examples

### Tag an email campaign

A newsletter link that separates email traffic from every other channel.

Input:

```
https://example.com/shop
```

Output:

```
https://example.com/shop?utm_source=newsletter&utm_medium=email&utm_campaign=july_sale
```

## FAQ

### Which UTM parameters are required?

Only utm_source, utm_medium, and utm_campaign are needed for basic tracking. utm_term is for paid search keywords and utm_content for differentiating links in the same piece.

### Are UTM parameters case-sensitive?

Analytics platforms treat them as case-sensitive, so it is best to use lowercase consistently. The builder keeps whatever you type, so use one convention everywhere.

### Can I use this for QR codes and short links?

Yes. Generate the tagged URL here, then feed it into the QR code generator or a link shortener of your choice.

## Related tools

- [Slug Generator](https://uttir.com/slug-generator) — Turn any title into a clean, URL-safe slug: lowercase, hyphenated, diacritics removed.
- [Email Signature Generator](https://uttir.com/email-signature-generator) — Create a professional HTML email signature with your name, role, and contact details in seconds.
- [QR Code Generator](https://uttir.com/qr-code-generator) — Turn URLs, text, and Wi-Fi details into scannable QR codes you can download as PNG or SVG.
- [URL Encoder](https://uttir.com/url-encoder) — Percent-encode text for safe use in URLs — as a query value or a full URL.

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For the full HTML page with the live tool, visit https://uttir.com/utm-builder.
This file is the markdown rendering at https://uttir.com/utm-builder.md. See https://uttir.com/llms.txt for a site-wide summary.